Professional Development Course - Safeguarding Information Assets in the Ever-changing Business Environment
June 17 - 18, 2009
The global business community has experienced a significant economic shift. More than 75% of most companies' value, sources of revenue, and future sustainability now lie in intangible assets, intellectual property, proprietary know-how, etc., rather than tangible assets such as property, equipment, and buildings. Evidence of this shift is found in, among other places, domestic and international business transactions wherein intangible assets, intellectual property, brand, goodwill, and innovative know-how consistently represent significant components of most business transactions' real, underlying value.
It is imperative, therefore, that along with the economic shift, there is a shift in which company assets are protected and how. At no other time in business governance history has a larger percentage of value, sources of revenue, competitive positioning, and future earnings potential been more deeply rooted in a company's intellectual property, intangible assets, and proprietary know-how!
Build an information asset security culture that provides more timely awareness and pursuit of intellectual property rights violations.
For Registration and Detailed Information on this Course please download the Brochure below.